Create your account

Create your Just Good Business account

Your own private workspace: see the whole business on one map, test your cash and your growth options on your own numbers, and turn what you find into a plan with names and dates. You make every call.

Your name

Work email Use your company address: only people with the same email domain will be able to sign in.

Company name Or a working name, if you haven't started yet

Workspace name We suggest one from your company name; change it if you like. Lowercase letters, numbers and hyphens, 3 to 36 characters.

Is the business trading?

Yes, we're trading Not started yet

The question you'd bring Optional, one line. For example: "Which of our customers actually pay?"

We met at the Festival of Entrepreneurs (optional)

I've read the privacy notice.

What happens next

We set up your workspace. Due to demand we're managing sign-ups, and we'll activate your account within 7 business days. We'll email you when it's ready.
You sign in with your work email. Your own private workspace: only people with your company email domain will be able to sign in.
Choose your route. From your records if you're trading, or the discovery ladder if you haven't started yet.
Draw your map. Your business in the middle, ten systems around it. Every AI suggestion is yours to tick, edit or delete, one by one.
Add evidence, then take a first look. Import your records or log your customer interviews, and answer one section: cash and runway, to begin with.
Approve your first report. Your figures recalculated from your own records, and version 1 is yours to approve.

How your map is built

At the Festival of Entrepreneurs? NEC Birmingham, 3 and 4 November 2026. Come and find us at the stand, or book a time to talk.