Raising money

Read the way an investor or a funder will read it

Whether you're raising investment or applying for a grant, Just Good Business reads your business from their side, shows the gaps before they find them, and builds what you need from the evidence you already have.

For an investor

Investment readiness. Your business read on the seven things an investor weighs: team, market, product, traction, business model, competition and the ask. The checklist of what they'll ask to see, and which of it you already have. A valuation shown as a range, with every assumption beside it, never as a single number. Red-flag checks that end in a "what must be true" tree of the conditions your case rests on, with a lender's reading beside it.

How you come across. What an investor sees when they look you up, where that costs you credibility, and the fixes ranked by what you're short of.

A pitch, stress-tested. A deck outline drafted from your finished assessment, checked for one pain, one ask and no unsourced figure, then put through a panel of the questions investors actually ask. Any question you can't answer yet becomes a gap to close before the meeting.

A term-sheet reader. Enter an offer's clauses and see the questions to take to your adviser beside each one, and what each party receives across a range of exit values. Understand an offer before you sign it.

For a funder

The funder view. Your business read the way a funder's assessor reads it, criterion by criterion, with the evidence behind each answer and what the next band needs. Funder profiles cover national and European grant calls, cluster calls and any other funder whose call you bring.

Every question in one place. Paste the competition's address and add the briefing pack. You get every question, its word limit and what assessors look for.

A fit check before you write. Each eligibility gate reads met, not met or not known, with the reason. The grant is shown paid in arrears against your own cash, so you decide whether to bid with the cash timing in view.

Drafts from your own evidence. You're asked only what your map doesn't already answer. Each answer is drafted to its limit, every claim points at your evidence and every figure comes from your records. Anything unproven is marked for you to confirm or provide.

A hostile panel before the assessors. A blind panel reads only your answers and gives the strongest objection to each one. Each fix is either a rewording you accept or something to go and get: a letter, a quote, a hire.

Export to Word, never submitted for you. The finished application is compiled in the funder's question order and exported to Word once nothing is left open. Just Good Business never submits on your behalf: you stay the applicant, with a document you can stand behind. Confidential applications run only under private AI processing.

Your case, read honestly

You see where your case is strong, what's missing and what would close each gap, so you walk into the meeting or the application prepared. There's no promise that you'll win and no probability attached: the decision stays yours, and the advice stays with your advisers.

Raising money soon?

Tell us what you're raising for and when. We'll show you how your case reads from the other side of the table.