Create your Just Good Business account

Your own private workspace: see your whole business ecosystem on one map, test your cashflow and your growth options on your own numbers, and turn what you find into a plan with names and dates.

Your name

Work email Use your company address. Only the people you designate will be able to sign in.

Company name Or a working name, if you haven't started yet

Workspace name We suggest one from your company name; change it if you like. Lowercase letters, numbers and hyphens, 3 to 36 characters.

Is the business trading?

Yes, we're trading Not started yet

What's the one most important thing you'd like to know about your business? Optional, one line. For example: "How much of a danger are my competitors?"

We met at the Festival of Entrepreneurs (optional)

I've read the privacy notice.

What happens next

We set up your workspace. Due to demand we're managing sign-ups, and we'll activate your account within 7 business days. We'll email you when it's ready.
You sign in with your work email. Your own private workspace: only the people you designate can sign in and see it.
Bring in what you already have. Existing businesses import their data from their accounting software and company documents. Startups describe the business, or upload their data room, to get started.
We research and build the map of your ecosystem. Your business at the centre, with your customers, suppliers, competitors, market and regulation around it, researched and connected for you. Every suggestion is yours to keep, edit or delete.
Review the analysis. Reports on your cashflow and runway, a SWOT, the risks that matter and what would break first, which work really pays, and your strongest growth options, each finding with an owner and a date.
Test changes before you make them. Try a price rise, a new hire or losing your biggest client, see the ripple effects across the business, and run what-if scenarios on your own numbers.

How your map is built