How your map is built
Your map is built from what you know and what you can show. The AI does the legwork, and nothing it suggests goes on the map until you say yes.
Each step builds on the one before. Nothing blocks you: you can stop after any of them and pick up later.
If you're trading, start from my records. If you're a founder and haven't started yet, take the discovery ladder. Then one question: are you shorter of time or of money right now? Your answer sets how options are ranked later. Pick your sector, and you're ready to draw.
Your business goes in the middle, with ten systems around it. Every connection reads as a sentence, such as "Client A buys from the business". Starter shapes for a service firm, a maker, a reseller and a software business give you the structure to begin with, never figures.
If you'd rather, describe your business in a paragraph. One AI pass suggests systems and connections from it: labels only, no numbers, and names are masked before the AI sees them. You then review every suggestion yourself.
Trading businesses import their records: invoices, bills, bank exports and more, as CSV or Excel files. Founders write down their problem hypotheses, log their customer interviews and set their own stop rules. What it connects to
Answer one section to see how the whole thing works. By default that's cash and runway: how many months the cash lasts, and what breaks first.
Your figures are recalculated from your own records. Market and competitor research runs only if you tick it and approve its estimated cost first. The findings are drafted for you, and you approve version 1.
Cash under different cases, which work pays, growth options, stress tests and the plan: take them in whatever order suits the business. Everything it does
The map
Customers, rivals, suppliers, channels, rules, lenders, people, tools, community, and you. Most of what goes wrong in a business goes wrong where these meet, so the map draws the joins as well as the parts.
Every connection is a plain sentence you can read aloud and check. The map exports too, for example to draw.io.
You stay in charge
Each suggestion has its own tick, edit and delete. There's no "accept all" button, by design, and nothing is saved until you confirm it.
Anything the AI writes stays "proposed" until a person confirms it. So the map is always a picture of what you agreed, not what a machine guessed.
How research gets in
Research briefs cover your market, your competitors, demand signals, the rules for your trade and finance for your stage. Agents search only for your sector, your places, your offers and the segments and rivals you choose. Your figures are never sent.
No match on the page? The cell stays blank and says so: "the source does not state this figure".
Research re-runs on a schedule you set, and new findings arrive as proposals for you to review, in the same way.
The confidence ladder
Four rungs: by analogy, from research, from your data, and a paying customer. Each claim on your map sits on one of them, so you can see at a glance which parts are solid and which are still a hunch.
There's no single blended score. You see the evidence behind each part, and what would move it up a rung.
Private by default
Your financial figures are shown only to the people you allow, such as a co-founder or your accountant. Everywhere else they're withheld or shown as ranges, and that includes the AI.
So you can work through the map with your whole team without opening your accounts to everyone.
Create your account and we'll set up your own private workspace. Or bring us the question you keep asking, and we'll show you how the map answers it.